Google Launches Agentic Commerce with Etsy and Wayfair

by adrianwajon 2/12/2026, 12:18 AMwith 1 comments

by adrianwajon 2/12/2026, 12:20 AM

"The Universal Commerce Protocol is now letting U.S. shoppers buy items from Etsy and Wayfair, from within Google’s AI Mode in Search and the company’s Gemini app"

I wonder if they'll be new coins coming out centered around this protocol or around specific commerce-oriented AIs or agents?

Also, it sort of makes putting ads in chat windows less enticing if direct sales can be generated in them instead. Revenues through commissions or a new "shopping coin" pre-mine.