This read like an ad to me. I don’t think anyone’s buying mac n cheese for the health benefits, and if anything Kraft is selling less because it doesn’t taste as good anymore. A return to the original recipe would win me back, and I’m willing to bet I’m not alone.
I know it's garbage (from a health perspective), but I still eat a box of Kraft Mac n Cheese periodically. It's absolutely gone down hill. I couldn't articulate how without spending more time than it's worth thinking about it. I miss how much I enjoyed it fifteen years ago. It was a delicious treat.
> Kraft mac and cheese, first sold in 1937 for 19 cents a box, was the creation of Chicago cheese monger James L. Kraft, who got his start selling cheese from a horse-drawn wagon. Marketed as a meal for four [...]
That's $4.37 per box in November of 2025 dollars, according to the US BLS Inflation Calculator, for a box that was said to serve 4 -- or ~$1.09 modern dollars per serving.
A modern box of Kraft Mac and Cheese contains 7.25oz, and serves 3.5 [WTF?] people, and costs ~$1.24, or ~$0.35 modern dollars per serving.
Maybe if they weren't seeking the bottom dollar at every possible expense, they'd have held onto their sales.
Personally I just learned how to make butter and cheese water:
Pasta Roni White Cheddar Shells are still the best in this category, esp. if made with sour cream instead of milk.
Kraft Dinner will never die up in Canada
The comments are a good read.
Kraft? It’s Annie’s all the way.
This is one of those foods in my world which just kind of “exists” without consideration that it’s actually eaten by some people as a preference. Other candidates include: Campbells tomato soup, pork rinds, and ranch dip.
https://archive.is/Hq0cO