I wonder what the benefit really is. Things are so early in AI, that I feel like anything in the āgenerative engine optimizationā world (the phrase used by Semrush) is going to be obsolete soon and a new approach will be necessary. So does it really make sense for Adobe to acquire here? Or is it just about getting talent into Adobe quickly?
My friend was talking about their marketing class using this tool the other day. What are good alternatives for their most popular utilities, Site Audit and Keywords?
I wonder what the benefit really is. Things are so early in AI, that I feel like anything in the āgenerative engine optimizationā world (the phrase used by Semrush) is going to be obsolete soon and a new approach will be necessary. So does it really make sense for Adobe to acquire here? Or is it just about getting talent into Adobe quickly?