This isn't wrong about Boeing and Intel. But it is wrong about Apple I think.
Apple have kept their powder dry, and not over invested in AI because mostly its still in bubble territory. They'll do what they always do: Buy it in from experts until they are ready to embrace-extend-control.
The shareholders are still happy. They have a shedload of cash on hand. They managed to own their own VLSI IPR pretty well. They are making book on the device side of things, and if s/w is making money for others on other platforms, so be it. Apple is making good enough for the board and the shareholders.
When apple invest in DC worldwide, we'll know they're taking icloud into new territory and AI will presumably be there. For now, apple private relay seems to run as overlay on other people's regional build out, mostly.
Apple has not had an MCAS moment btw.
I think Tim Cook has done an outstanding job as CEO. He's done a solid job making the most of Jobs' vision after he passed. But at this point, there’s not much left to work with. He’s great at turning a vision into profit, but he doesn’t seem to have the vision needed to lead Apple into the future. Thinner iPhones aren’t going to cut it for much longer.
He needs to find an engineer with real vision someone who can drive Apple forward. And that person has to have the finesse that Jobs had, while also being ruthless enough to get things done. It's a tall order, but it needs to happen soon.
Otherwise, I can see Apple turning into another IBM; a company that’s still around, but no longer leading the tech world.
It's time for Cook to move to the Chairman's position.