Brave creates new TLD on the blockchain

by meander_wateron 6/29/2025, 5:44 AMwith 71 comments

by varun_chon 6/29/2025, 8:02 AM

> “.BRAVE is more than a domain—it’s a user-owned identity layer, native to the Brave ecosystem“

I’m all for free speech but this sentence structure specifically should be abolished. It’s so LLM.

by mslansnon 6/29/2025, 8:04 AM

It’s the tremendous amount of bloat that has made me discard Brave as a possibility when switching away from Chrome. I understand that they have to make money, but… I just wanted a Chrome fork that doesn’t get in the way.

by Xiol32on 6/29/2025, 7:48 AM

Are we still messing about with the Blockchain?

Has no one told them it's all about AI now?

by mzajcon 6/29/2025, 1:19 PM

  $ dig ns brave
  ;; Got answer:
  ;; ->>HEADER<<- opcode: QUERY, status: NXDOMAIN, id: 65203
  ;; flags: qr rd ra; QUERY: 1, ANSWER: 0, AUTHORITY: 0, ADDITIONAL: 1
Another fake non-ICANN TLD? I thought people stopped falling for these.

by imiricon 6/29/2025, 10:04 AM

I truly wish Brave would succeed, as we need more alternative browsers that go against the established tech, but when I see PR announcements like this I can't help but think that they're digging themselves deeper into irrelevance. It's like the entire company exists within a tech bubble of buzzwords and hype that no sane person would ever want to be in, even if they understood all the technobabble, perhaps even less in that case.

> “This is a bold leap toward an open internet,” said Sandy Carter, COO of Unstoppable Domains. “.brave puts digital identity in the hands of everyday users, not platforms.”

Huh? How does a branded domain that can only be visited by browsers that support it contribute to an "open" internet? It's literally controlled by corporations and platforms, despite the fact that an individual can technically "own" it.

I do think that BAT is a good step forward for alternative business models on the web. We need more of that and less of this Web3 nonsense.

by 0x073on 6/29/2025, 10:18 AM

TLD that are not accessable by everyone are useless.

And no free tls certs like letsencrypt is a huge step back.

by charcircuiton 6/29/2025, 9:12 AM

>with no renewal fees

This is big if they can get in the web2 DNS sysrem. No more constant rent seeking from ICANN to have a domain. No more doxing yourself to ICANN to have a domain.

by benatkinon 6/29/2025, 8:01 AM

Figures that they would partner with Stoppable Domains.