Perhaps Apple is being cautious about going super deep into AI like, quite literally, every other company? Maybe they see generative video/image/audio as slop, or maybe they don’t think LLMs are going to get much better? Didn’t some of their researchers just release a paper basically saying “LLMs don’t really do what you think they do”?
Nobody actually wants ai shit sandwiches on their phones. If someone figures out how to make it useful Apple has plenty of money to catch up and implement a good enough version. Until then why bother