This is a huge loss - outside of a handful of echo chambers classical music is kind of dying. Fewer and fewer young people care about it, I am grateful to TwoSet for providing a relatable way for the next generation of listeners to ramp into classical music.
Wow, this is pretty sudden. I wonder what the real story here is. Both have grown a lot as musicians and violinists over the last 11 years, so I wonder if one or both of them has picked up an agent for a solo career that really didn't want the twoset channel being up. That would be a really stupid decision, but I can see it.
> The duo has pulled the majority of its video content from YouTube, leaving only 29 videos on the platform.
Sounds like there's more to the story.
When there’s a sudden, dramatic, never-going-back/burning-the-ships move, it’s a sign that it’s a personal, not business, decision.
There's a hint in their post [1] though: "This will be the last piece of content we post __as TwoSet Violin__."
Seems like they are rebranding!
[1] https://www.youtube.com/channel/UCAzKFALPuF_EPe-AEI0WFFw/com...
Didn’t expect this to show up on hackernews! Didn’t know there were so many lingling fans here.
>This will be the last piece of content we post *as TwoSet Violin*. It’s been a wild ride with you all for the last 11 years. We’ve all grown up together and it’s kinda surreal that we’re *ending our chapter here*.
It sure looks like they are just moving to a different platform, one that doesn't want their stuff on YouTube for free.
Sad to hear that they removed most of their content as well.
This kind of reminds me of DigitalRev TV. Like TwoSet it brought in people who would typically have no interest in the subject matter just because the hosts were entertaining. Rebranding or trying to launch your own content never seems to work out.
They are closing their eShop :( they were loyal clients of my app EXPORT OrderPro in Shopify for years.
It's an odd way to see a shop leaving my app!
I’m sad to see this - I used to binge their videos a few years back. As someone who discovered and fell in love with classical music late in life (~26), and is now a hobbyist content creator [1] they were a terrific bridge into learning about orchestral instruments that I don’t play.
I agree with others that this seems like an attempt to pivot to “music as a higher art”, e.g. the rumored Two Set Academy, like a Tonebase competitor. Which is an absolute shame, because I think they did wonders to challenge that status quo and make classical music fun.
[1] Shameless, but if anyone is curious about an adult hobbyist learning classical guitar, I’m livestreaming almost daily: https://youtube.com/jcpractices
I discovered TwoSet during the pandemic lockdowns and have enjoyed both their content and seeing them grow as people. It’s sad to see their YouTube channel coming to an end, but I think it has the potential to be a good move. One of their great qualities is that they seem to genuinely care about classical music as an art form, and even though they used their share of memes and gimmicks (the “feud” with Davie504, e.g.), I always thought they possessed a certain artistic integrity that’s fundamentally not a great fit with YT’s algorithmic gods. I know they’ve had taken some breaks in the past for mental health, which is smart. I hope this move is part of a pivot to a more sustainable and artistically satisfying venture.
This is the evil hand of Ling Ling!
When attending school for music a few years ago, my house mate had started playing violin after having binged TwoSet Violin on YT. Sad to see them go - they inspired many.
(I never watched a video though, as I had 40 hours of practice to do every day)
Wow, that's sudden. They released a sponsored video for Apple just a few days ago.
These are truly sad days.
I used to be their big fan. I bought many 2set T-shirts and put their stickers on my violin case. But recently I found their video quality dropped so I stopped following… Anyways, their videos helped me through the dark times of the pandemic and I really appreciate that. Hope they will produce some better content maybe as individual creators in the future!
This is not good for society
This is a bit bizarre; why would any musician take down their own recordings, where they continue to earn advertising revenue and gain fans? Even if they were planning to sell the recordings to a record label for some anniversary album, it would be daft to close down their main publicity channel. Very mysterious...