I just found this article on TechCrunch: https://techcrunch.com/2024/08/13/move-over-seo-profound-is-helping-brands-with-ai-search-optimization/
They raised $3.5 million and claim to "help brands show up more frequently and favorably in AI Search."
They say they do this by using "proprietary algorithms and extensive datasets to query major LLMs and Retrieval systems at scale"... Which raises an eyebrow.
However, I think there is something to the idea of "LLM optimization" (mostly because Perplexity's founder keeps talking about its importance).
But LLM responses are non-deterministic. For example, if I ask "what are the five best running sneakers?" multiple times, it'll provide different answers each time.
So is this all just bullshit? Or, given how big of an industry SEO turned out to be, do you think it makes sense to take this seriously?
(If so, how would you go about optimizing your content to show up in LLM responses?)
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