What's state of the art these days for growing a mobile app? Not building them, just the user retention and growth stuff.
Books seemed to have abandoned even addressing this concept like a decade ago :) I know there's the guy who sold the high school crush apps on Twitter whose 10gs a month for his private coaching thing. His name escapes me at the moment.
But what else are you all watching, reading, studying on the regular to grow a mobile app and keep people coming back to them.
Ah, Nikita Bier, is who I was referring to. https://twitter.com/nikitabier
There's some thought provoking bits on app growth and users in that feed. Just wish more of this was in a centrally, easily digestible place. And I'm surprised there isn't more of it somewhere.
r/growyourbusiness
It may sound weird but: offer a web app in addition to your native mobile app.
I feel there's growing awareness for privacy and reluctance against installing native applications, which have a track record of being data-hungry.
Privacy-aware users may be a minority, but many of them have fat wallets. Some of them shell out $2,000 for smartphones such as the Liberty Phone.
Speaking of which: mobile apps can be discriminatory because they force you to use an Apple or Google OS, excluding other smartphone users. If you absolutely must have a mobile app, and are unwilling to offer an app for mobile Linux as well, then at least consider offering a browser-based alternative.