There are so many naysayers out there, but you have to admire the amount of free publicity he has generated.
Twitter is still alive? Millions of active Twitter users assured me it'd be dead by now.
Musk/Twitter and Trump are the go-tos for pageviews. It's pitiful how some of the "articles" sites like the Verge cobble together are outdated by the time they reach the promotional cycle, because Musk did a sharp U-turn on whatever decision they're reporting on.
I assume that many of the stunts are exactly to try to keep awareness and undo some of the other brand damage.