If you need blockchain, bitcoin, or any other crypto-coin nonsense its still just a marketing scheme and still not really decentralized. Just because these advertising selling idiots in social media cannot figure out doesn't mean it is challenging. They have to turn a profit and you are still the product.
The 'Why Web5' paragraph feels like pointless filler material.
The Google Doc presentation is here: https://docs.google.com/presentation/d/1SaHGyY9TjPg4a0VNLCsf...
From what I'm understanding, they're making a lot of assumptions about the organizations that people interact with that are going to have to sign up to this.