I can't think of a brand that would be a harder sell for the sort of people that want an EV right now.
In my mind it screams "big for the sake of big", not efficient or environmentally friendly...
Still waiting on a sub 30k electric sedan that doesn't look like a turd
This could help at high altitudes where you don’t get enough air for a naturally aspirated engine. I ran into this problem off roading above Ouray and Telluride, CO at about 12,500ft. Though adding forced induction would’ve given me back some power.
GM made a Chevy Silverado platform 'hummer H2' suv, that's what this article refers to, not the milspec Hummer made by AM General.
The GM 'consumer' Hummer was basically a pseudo milspec hummer and this new EV version will presumably be a similar marketing effort. https://en.wikipedia.org/wiki/Hummer_H2
Wonder how they'll get on with Cybertruck.
Didn't Arnold Schwarznegger have a Hummer EV 20 years ago? Californians derided him for driving around in a Hummer - so his response was to rip out the gas engine.
European sustainability: ride your bike
American sustainability: ev hummer
That's pretty amusing. The brand is still recognized...may as well use it and why not try something new?
Potential military application? The Hummer originally came from the battlefield after all.
Ways GM could enter the electric market.
Electric Malibu: Totally makes sense
Electric Cadillac: Wow, forward thinking!
Electric Corvette: Whoa, world changing
Electric Hummer: But I. But we. Wait. What?
Do electric horses dream of autonomous buggies?
By giving it ridiculous power and making it somewhat cartoonish, I think it will be hugely successful on one condition, they have to keep the price manageable. Especially if they want to compete with the cyber truck.